“7月的黑色星期五”-亚马逊 Prime Day 开始了 沃尔玛不服前来撕逼!
Amazon Prime Day 从2015年的7月15号开始,虽然他们没有公布正式的省钱详情,但周二稍微透露了一些折扣名单。
Prime Day 会在美国从7月15号的凌晨 (太平洋时区) 开始,每隔10分钟更新一次。有人形容亚马逊的 Prime Day 的折扣堪比美国每次感恩节后的黑色星期五那般便宜。
是不是这样的?先让我们来看看周二公布的一些折扣名单:(记住,不想让7月的黑色星期五悄悄溜走,点这里跳到亚马逊的官网)。
K’NEX 2-in-1 Ferris Wheel Building Set Amazon Exclusive
- Fire TV Stick, fastest selling Amazon device of all time, $15 off
- Kindle, $30 off
- Fire HD 7, $60 off
- Fire HD 7 Kids Edition, $60 off
- 32-inch LED TV, $75
- 40-inch 1080p LED TV, $115
- Brand-name 32-inch Smart HDTV, under $200
- 50-inch 4K TV bundle, under $1000
- Bose headphones at the lowest price ever on Amazon
- Chromebook laptop, $199
- Over 50% off two Nikon COOLPIX cameras
- Highly rated binoculars, under $120
- Two security camera-kits, $279.99
- K’NEX 2-in-1 Ferris Wheel Building Set (Amazon Exclusive), $35.99
- K’NEX Crossfire Chaos Roller Coaster Building Set (Amazon Exclusive), $23.99
- Playskool Heroes Transformers Rescue Bots Optimus Prime Figure (Amazon Exclusive), $9.99
- iRobot Roomba Pet Vacuum Cleaning Robot, under $300
- Husqvarna mower, under $300
- 40 lightning deals on DVDs up to 75% off
- Up to 50% off any of the Harry Potter books
- Save more than 70% on the Divergent Series Complete Box Set of books
- Save up to 70% on select kitchen products from top brands like Cuisinart, KitchenAid, Foodsaver and Thermos
- Save up to 50% on select tools for the DIY auto enthusiast
- Connected Car and Scan Tool products starting at 60% off
- Road-trip-ready automotive products starting at 50% off
- Save more than 50% on Drinkwell Platinum Pet Fountain
- 30% off select clothing, shoes, jewelry, watches & more
- 60% off Amazon Elements Baby Wipes with code ELEMENTS60
- Free luxury beauty sample box with $50 purchase of luxury beauty products, with promo code LUXSAMPLES
- Buy an Amazon.com Gift Card multipack, get $10 in Amazon.com promotional credit
- Get 25% bonus Amazon Coins when you buy 5,000 or 10,000 Amazon Coins
- Prime Now will also offer deals in the six cities where the service is offered
但是亚马逊的 Prime Day 仅仅只对 Amazon Prime 会员开放,不过所有人都可以免费加入成为30天的试用会员 (用这个网址 amazon.com/primeday 来注册 free 30-day trial)
也就是因为这点,沃尔玛“看不下去”了,跳出来说,什么?还要会员费才能参加折扣活动?沃尔玛的CEO -Fernando Madeira 在他的博客里写到:我们沃尔玛的网站 Walmart.com 这个星期正在给广大顾客提供帅呆了的大折扣,见者有份,不要管理费,没有隐含费用(“no admission fees” or “hidden costs.”)
看看他们原文怎么直接针对亚马逊的撕逼:
“We’ve heard some retailers are charging $100 to get access to a sale. But the idea of asking customers to pay extra in order to save money just doesn’t add up for us.”
可以想见,Wal-Mart 提供的好丢儿肯定使出他们常有的降价 rollbacks 策略(这就是Wal-Mart 所说的 deals) ,包括数千计亚马逊网站出售的相似产品。据沃尔玛称他们的折扣不仅仅只开放一天,而且他们还把免费运输的最少购物额从原来的$50降到了 $35 来PK 亚马逊提供给Prime Members 的免运费。
就象亚马逊想通过 Prime Day 活动以免交会费30天的方式来增加更多的 Prime 会员,沃尔玛也在实验他们的 Shipping Pass 计划。该计划也可以给 Walmart.com 顾客提供免费运输,每年会费只要 $50 – 是 Amazon’s $99 Prime 计划的一半。
其实,除了这两位,Target.com 也不甘示弱,从现在开始到7月18号一直也有不少折扣。
所以难怪有人要称这周是 “Black Friday in July 7月的黑色星期五” 。
至于是否消费者真正能从这周的折扣运动中受益,那还得拭目以待。当然,要亲身参与才能体会到,怎么加入?简单,点这里就可以了。记住,如果你注册了亚马逊的30天免费 Prime 会员计划,记得30天后把它关掉,要不你会被自动升级成付费会员。